EworksWSI Cyprus Digital Marketing Blog

Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we’ve all been there! There will come a time when we start running out of ideas, but it’s not the end of the world. Pause for a moment, take a step back, and re-evaluate your content marketing strategy before moving forward again.   Documenting your content strategy goes beyond the sur...  Read Full Article

  Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries. In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...  Read Full Article

The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty. In an article about 'Creating Content that matters' we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same. Content that Address th...  Read Full Article

Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms. With the growth o...  Read Full Article

  Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so figuring out how to create blog topics that stand out from the crowd can be frustrating. As unlikely as it may seem, you can develop a list of blog posts that’ll get you noticed. It just take some research and a little know-how to get started. Try a New Spin on an Old Favorite ...  Read Full Article

When a marketing campaign works, celebrating new leads and increasing sales numbers is the natural tendency. Sometimes, vital components of a marketing campaign – like design, email, content, and SEO – get completely overlooked. Each of these core elements requires the skill of an expert marketer. Unfortunately, many of these skills get underrated or misunderstood. Writing is perhaps the most misunderstood skill of the bunch. We all write in some capacity, which causes people who don’t write well to assume it comes naturally to those who do. But answering an email or sending...  Read Full Article

Content Marketing - How to gain Andvantage over your Competition By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything new to be worthwhile? For brands and businesses, the answer is a little bit of both. Content is, and always will be, the lifeblood of digital marketing. Whether it’s blog posts or videos, content plays an integral role in the building of a digital reputation. And make no mistake: bra...  Read Full Article

Content Marketing Creating content for your online properties is arguably one of the most time-consuming aspects of digital marketing. In the past, Internet marketers would make educated guesses about the type of content that we need to create for our businesses for example webpages with text and dome images. But this type of strategy can lead to a hit-and-miss approach and it leads to business owners creating a lot of content that only gets read by a few people. Online Content is not limited to text even if Search Engines prefer text based content as they can better understand what...  Read Full Article

Web Design Statistics you can’t ignore in 2016 A major challenge of digital marketing, for both marketing Agencies and companies, is keeping up with it's fast changes. Just think about it: if it's possible for busy marketing teams to fall behind and miss things because they're immersed in their day-to-day activities, imagine how tough it is for people outside of the industry? Keeping pace with digital trends is more than tactics or a short-term strategy, rules and best practices will be the driving force behind successful, longterm marketing campaign. The Internet is an aesthet...  Read Full Article

As marketers, writers and designers, every time we set out to generate material for our brands, we arrive back at the same question: how do we create content that matters? In today's crowded digital world, there are many good and bad resources, and the fear of creating content for the scrap heap often consumes us. But be not afraid content mavens, wordsmiths and design wizards, there are ways to ensure you create content that matters. A while back, I was struggling to pull a topic out of the hat as my publish date hurtled toward me. So I did what any logical person...  Read Full Article

Digital Marketing eBooks By WSI WSI’s digital marketing eBooks are a great learning tools as they cater to every audience. Some marketers prefer visual content while others love to hunker down with a nice long whitepaper. Our eBooks will satisfy both kinds of learners. WSI's digital marketing eBooks present interesting and relevant digital marketing content complete with fun imagery and insightful commentary. Featured eBook   Not that long ago only a few people owned smartphones, but as we all know, when trends take off, the masses follow. Now almost everyone owns a sm...  Read Full Article

Produce a consistent stream of content One of the biggest Social Media Marketing challenges is to produce a consistent stream of content that will engage your audience. Infrequent or badly prepared content will quickly be ignored and could even do more harm than good. However, get it right and you can enjoy one of the most effective ways to attract new customers, build relationships and grow brand loyalty. Here are five tried and tested social media content ideas to engage your audience. Five Social Media Content Ideas for Excellent Customer Engagement from WSI on Vimeo.  Read Full Article

5 Steps to attract new customers with Content Marketing WSI’s new digital marketing video for the month of May is entitled “Attracting New Customers with Content Marketing.” Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing activity for improving search engine rankings, driving website traffic and nurturing existing leads. Share this new video with your clients to learn five tried and tested best practice content marketing techniques. How EworksWSI can help with video m...  Read Full Article

What is Web Copy? Purpose of Webcopy   The purpose of Web copy is to engage customers by telling them about the problem, predicament or ‘pain’ that your product can solve in a way that compels them to take the next step in the buying cycle. This means that not everything written on a Web page is classified as Web copy; items such as articles or valuable information for the end client are considered content. Copy writing for offline sales is very different in comparison with website copy. People are more relaxed on the Internet, so it is important to use a friendly and engaging sty...  Read Full Article