EworksWSI Cyprus Digital Marketing Blog

For most people, the holiday season is filled with tradition. Whether it’s chopping down a real Christmas tree, going carolling, or feasting on a delicious turkey dinner, families all over the world look forward to the comfort and joy of their holiday traditions. Many family holiday traditions include one or more Christmas movies. At the very least, if your family isn’t big on movies, you’ll catch Home Alone one out of the 500 times it airs on national TV in a prime-time spot. There’s no escaping Kevin McCallister at Christmas-time. I’m particularly fond of A Charlie Brown Christmas,...  Read Full Article

Chatbots are something that needs to be considered in modern digital marketing campaigns in Cyprus. They are very useful for campaigns where massive inquiries and massive responses are expected but can also be used successfully in low volume campaigns where the few visitors that arrive at a website or a social network page and need to be attended promptly. A correctly programmed chatbot can save time and effort from community managers and can provide a fast response to visitors inquiring about a product or service or an offer or promotion. Nevertheless, when we think about chatb...  Read Full Article

In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that requires less time but gives more consistency. What is Happening with Email Marketing Before we dive into the advantages of marketing automation, we need to look at what is making email marketing successful today and why you should consider increasing your email marketing budget. A...  Read Full Article

Once upon a time, your website was the hottest thing on the digital block. It looked great and generated lots of business. You and your digital marketing team couldn’t have been happier. But lately, that spark just isn’t what it used to be. You’ve started to take notice that your competitors’ sites look more streamlined and up-to-date. And all those leads that used to pour in? Your website isn’t capturing those either. So, you spend several months making it over. You update the content, refresh the look and implement trendy technology to make your organization look more competit...  Read Full Article

  For those not familiar with marketing automation, this is a method of using software (and tactics) to help businesses nurture their prospects with personalized content over a period of time, thus increasing the chances of turning targeted prospects into loyal customers. Instead of blasting prospects with unwanted sales messages (that they just end up unsubscribing from), they receive relevant information and have a chance to absorb the benefits of a product/service at their speed, creating a mutually beneficial relationship in the process. At best, marketing automation ca...  Read Full Article

Using Video with Marketing Automation Marketing Automation Facts In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to integrate video marketing into marketing automation. Generate, nurture and qualify new Leads through Video Marketing automation has been around for years, and video has been around even longer. But using the...  Read Full Article

  Valentine’s Day is just around the corner. Love is in the air – or maybe that’s just store-bought chocolate. Either way, February is all about relationships. And when it comes to picking a marketing automation platform, it’s important to choose the right fit for your business, particularly if you work for an agency. But how do you go about finding the “Prince (or Princess) Charming” of marketing automation solutions? Here are the top ten considerations for agencies when choosing a platform. 1. Key featuresDon’t pay more for features you aren’t going to use. Know what you rea...  Read Full Article

Sometimes it can seem like there are almost no sure bets in the marketing business. We’ve all been there: Your PPC and Facebook campaigns seem to work and you seem to be targeting the right audience, but there’s a lack of definitive data to prove it. Well, what if you could eliminate the guesswork from marketing entirely? What if you could leave behind the one-size-fits-all messaging as we see it too often in Cyprus and double down on relevant campaigns? What if you could more effectively segment and market to highly specific target audiences? You’re in luck, because, yes, you a...  Read Full Article

Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and mundane tasks. With marketing automation technology improving by the day, it’s easy to see why it’s become so prevalent. A word to the wise, though: just because you engage with and implement marketing automation processes doesn’t guarantee you marketing automation success. It’s like anything else in life, you need to put in time and effort to hone your skills in order to generate the best results. To help you avoid turning what shoul...  Read Full Article

In this age of technology, efficiency is an evolving concept. What was efficient a year ago may not be as efficient today; heck, the best way to accomplish a task last month is probably no longer the optimal way to do it. Technology and innovation have a huge impact on both our professional and everyday lives. Think about the things you do daily, even the simple ones right after you wake up in the morning. Your alarm, now set on your smartphone or other digital devic...  Read Full Article

The future of marketing automation is unknown, but exciting to imagine. And the field continues to grow at an amazing rate. On average, 49% of companies today are using marketing automation platforms, which help marketers make smarter, more informed decisions on budgeting, while improving their efficiency. From email to social media, automated resources take some of the burden off human resources and speed up many business processes. Marketing automation is the hub of marketing intelligence, tracking a buyer’s individual journey from awareness to decision. It provides brands with an...  Read Full Article

At its core, digital marketing not specially in Cyprus has a simple goal: get more customers. The whole marketing process can be boiled down to 3 steps. Step 1 is to attract and interest people in your products and services. Step 2 is to turn interested people into customers by making sales. And step 3 is to to retain existing customers by keeping them happy. If you're lucky, the mythical step four occurs when extremely satisfied customers refer their friends and family (you should do the happy dance if and when this starts to happen because it means you've ma...  Read Full Article