EworksWSI Cyprus Digital Marketing Blog

Why is Your eCommerce Store Losing Sales? Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes to avoid in order to boost your e-commerce site’s performance. 1. Write good Product Descriptions Your customers can't touch your product before they buy it in your eShop. They want to obtain all the information they need to be sure that they make the ...  Read Full Article

Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still an effective method for generating qualified leads for businesses. As a specialist in the 4 pillars of digital marketing – search,...  Read Full Article

Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing issue of finding enough people who want to buy your product or service on a regular basis. This blog article will explain the various paid search advertising tactics that a company can use to start generating leads quicker for their business. ...  Read Full Article

Shopping cart abandonment We call Shopping cart abandonment the situation when online shoppers add items to their online shopping cart, but leave before completing the purchase. Why are shoppers leaving the shopping cart? Shopping cart abandonment rates vary on different sites, but many of the top reasons people leave the shopping cart are the same across ecommerce sites. Here are some of the major reasons why potential buyers abandon their cart:     A significant portion of site visitors who add something to the cart never complete the transaction. Lots visitors of your site...  Read Full Article

A great many things occur on the Internet. Cat videos, memes and gifs, oh my! But seriously, we (society as a whole) spend a lot of time in the digital world. There are five general areas that make up a very large portion of human activity: work, eat, play, shop and communicate. With the exception of eating, we do all of these things via the Internet, and the percentages of which we do them online vs. offline are increasing every single day. We don’t physically eat in the digital world, but food content is a huge component of the online realm (restaurants, recipes, videos, blogs)....  Read Full Article

Nowadays, everyone has a digital footprint. What you search for, where you travel, your preferred websites and the social channels you use are all traceable. On one hand, this seems frighteningly similar to an Orwellian existence, but on the other (less creepy) hand, this offers up AMAZING opportunities for businesses just like yours. (There’s always a silver lining, right?) Obviously, we’re not in favor of turning marketers into Big Brother. We are, however, a fan of gaining invaluable insights into consumers’ online behavior. Tracking how your target audience ...  Read Full Article