Sharing pictures of your adorable pets and scrumptious brunch is not synonymous with business to business (B2B)
marketing. Yet research has revealed that: “79% of B2B marketing specialists polled rated social media as the most
effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. The requirements of
a viral world have resulted in changing demands on the marketing community.”
Let’s look at how this social selling technique can enrich your reputation and generate prospects.
Social Selling definition
“Social Selling is leveraging technology to provide insight and value to a buyer. It is helping the buyer through their buying journey, as they conduct
due diligence online. Social Sellers will socially surround a buyer with new insight and value online, and that buyer’s “sphere of influence” with
enough information to make an informed decision.”
Social Selling allows your sales force to leverage the power of social media in their lead generation and prospecting process and help them hit their targets.
Social Selling on the go - 7 apps
Mobile phones h...
It's 2014 and customer service now occurs under the public spotlight. Whether it's on social media or via a blog post, when customers believe they have
a legitimate gripe with a brand, they'll tell the world. Or at least as much of the world as they can. These days, the amount of people a consumer
can potentially reach via social media is enough to hurt a brand, especially if that brand isn't listening. In today's Internet Age, customer service
no longer means answering letters or sitting by the phone, it means actively monitoring various social channels to see what your custome...
Social media is becoming an integral part of the sales process. Find out how you can become a master social seller! The business landscape is
changing almost as quickly as the digital scene and it's absolutely
vital that you keep up with the latest trends.
Traditional Selling vs Social Selling from WSI World on Vimeo.
How to unleash the power of social selling in your company.
Buyers today are digitally driven, socially empowered, and making
purchase decisions based on what they learn and hear through their
social media networks. Savvy sales professionals have pi...
Applying the Power of Social Selling
The increasing popularity of social media websites is not only changing the way we socialize with friends and family, it's also changing the way customers research, compare and inform their buying decisions.
Rather than seeing this trend as a threat; sales managers should see it as an opportunity. Social selling is leveraging web technology to deliver insight and value to the buyer's 'sphere of influence' when making buying decisions.
In this video we talk about the five key steps for applying the power of social selling to help you win new business.
Free WSI Webinar:
Social Selling: Eliminate Cold Calling With These 5 Steps
Thu, Apr 24, 2014 18:00 - 19:00 Cyprus
FORGET ABOUT TRADITIONAL SELLING AND APPLY THE POWER OF SOCIAL SELLING
In the last few years the sales world has seen a dramatic change
whereby consumers are taking the reins into their own hands, almost
eliminating the need for sales reps altogether. Nowadays buyers often
begin their journey online, so the only way your company is going to
maintain a close relationship with your customer base is by immersing
yourself into the digital world.
This new paradigm in sal...