A great many things occur on the Internet. Cat videos, memes and gifs, oh my! But seriously, we (society as a whole) spend a lot of time in the digital world.
There are five general areas that make up a very large portion of human activity: work, eat, play, shop and communicate. With the exception of eating, we do all of these things via the Internet, and the percentages of which we do them online vs. offline are increasing every single day.
We don’t physically eat in the digital world, but food content is a huge component of the online realm (restaurants, recipes, videos, blogs). Just about the only human activity not associated with the Internet is sleep (although we probably sleep fewer hours because the Internet never turns off!)…
The Psychology of Display Ads
By our very nature, we are emotional beings. Whether you choose to admit it, humans of any age, sex or intellect tend to respond, react and make decisions based on feelings (yes, this applies to even our most resigned and stone-faced readers too!).
And while this vulnerability to emotional decision-making may be an uncomfortable topic to some, the most talented marketers recognize this as a golden opportunity.
Admit it: emotions run high and the imagery, the messages and the ads we see – provided they strike precisely the right emotional chords – can persuade us to do just about anything.
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The whitepaper discusses the power display advertising and retargeting tactics can have on a company's bottom line.208kb - 31-Oct-2014 - Download - Save for Later
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