EworksWSI Cyprus Digital Marketing Blog

Last Post added on 16-Jul-2021 | Total Posts: 389

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Why you need to enter the wonderful world of display ads ( this)

The whitepaper discusses the power display advertising and retargeting tactics can have on a company's bottom line.

 

Summary: The whitepaper discusses the power display advertising and retargeting tactics can have on a company's bottom line.


A great many things occur on the Internet. Cat videos, memes and gifs, oh my! But seriously, we (society as a whole) spend a lot of time in the digital world.

There are five general areas that make up a very large portion of human activity: work, eat, play, shop and communicate. With the exception of eating, we do all of these things via the Internet, and the percentages of which we do them online vs. offline are increasing every single day.

We don’t physically eat in the digital world, but food content is a huge component of the online realm (restaurants, recipes, videos, blogs). Just about the only human activity not associated with the Internet is sleep (although we probably sleep fewer hours because the Internet never turns off!)…

The Psychology of Display Ads


The Psychology of Display Ads By our very nature, we are emotional beings. Whether you choose to admit it, humans of any age, sex or intellect tend to respond, react and make decisions based on feelings (yes, this applies to even our most resigned and stone-faced readers too!).

And while this vulnerability to emotional decision-making may be an uncomfortable topic to some, the most talented marketers recognize this as a golden opportunity.

Admit it: emotions run high and the imagery, the messages and the ads we see – provided they strike precisely the right emotional chords – can persuade us to do just about anything.

Want to learn more on display ads and retargeting 

Download our Whitepaper

October 2014 Whitepaper Display ads and retargeting

October 2014 Whitepaper Display ads and retargeting

The whitepaper discusses the power display advertising and retargeting tactics can have on a company's bottom line.

October 2014 Whitepaper Display ads and retargeting 208kb - 31-Oct-2014 - Download - Save for Later

Our Retargeting Infographice below

Remarketing Infographic 

 


To find out more about how the WSI can work for your business: Give us a call at +357-22675747

 

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

get in touch