It’s easy to fall into the trap of throwing money into driving traffic and living with your conversion rate.
Want more customers? Just buy more traffic. Not exactly efficient…or cost effective.
It is essential that the landing page's headline (h1) is exactly the same as the original link's subject that was clicked to 'land' on this page.
Do not direct incoming links systematically to your Home page but to specifically designed landing pages.
In the example below the add should point a landing page that talks about mass email marketing.
Don't distract visitors with several messages : one clear message per landing page
Visitors need to understand immediately what they are expected to do: Add a clear 'Call to Action' on your landing page