Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content
quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social
media has become a necessary marketing channel that all companies need to tap into at some capacity to be successful. Moreover, if you have a stellar
social media strategy, great things will come from it, and you will see the results firsthand.
That sounds easy and doabl...
Influencer marketing has become an extremely effective
way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold - it’s continuing to grow. What is influencer
marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could be for
a new product launch, a specific marketing campaign, a particular service, you name it.
Over the years, Instagram has become one of the most popular platforms for influencer marketing. With ove...
Whether you’re a Facebook lover or hater, there’s no denying the social media giant has changed the world. And until recently, there wasn’t much of an
argument as to the nature of Facebook’s impact – it had connected our society in an overwhelmingly positive way.
Two tumultuous years and one divisive United States presidential election later, the jury is out on the current state of Facebook and founder Mark Zuckerberg’s
dream of a truly open platform.
This post is intended to help businesses and marketers determine Facebook’s potential place within the future of marketing. Al...
As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and
“How do I know which social media platform is right for my business?”
Before you get ahead of yourself and leap onto one or multiple social media platforms for your business, it’s key to establish your business’ marketing
goals first. If you don’t have set goals and objectives for your marketing strategy, it’s a lot harder to achieve social media success in 2018.
In this blog post, we will be looking at Facebook and In...
WhatsApp Business is geared at small to medium Businesses
WhatsApp is a very popular online messaging application in Cyprus. Until the beginning of this year it was mainly used by individuals to communicate with
friends and family members.
Starting 2018, Facebook, who owns WhatsApp, published a separate application, WhatsApp Business available on Android and since May as well on the Apple
WhatsApp Business, which is free to download, was devloped with small business owners in mind.
WhatsApp Business allows businesses in Cyprus to have a professional presence o...
It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising.
Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that
there’s a place for publishers on the Fac...
If you are a business owner in Cyprus struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate enough
leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified, or that
are still in the early stages of the sales funnel and are not ready to make their sales decision yet.
In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help:
1. Claim your Google+ page
While opinions differ on...
When beginning a new ECommerce project, we start to focus on the overall ecommerce strategy before really getting into the design/development of the eshop/website
The ECommerce Customer Lifecycle is part of the general WSI Lifecycle that frames
all web related development projects and is used at EworksWSI as a tool to help us better define our client's ecommerce strategy.
Depending on the outcome of the discovery phase we'll decide on the most appropriate ecommerce platform to build that will deliver all requirements
within a given budget.
At WSI we'll th...
Changes to Facebook Platform Policy
addition to the launch of API v2.1, Facebook is announcing two changes to their Platform Policies.
Apps must comply with these policy changes by November 5, 2014.
Games which include mandatory or optional in-app charges must now disclose this in their app's description, either on Facebook or other platforms it
supports. This is to give people a clear indication that your game may charge people during play.
You must not oblige, push or promise something in return to people to use social plugins or to like a Page. This includes...
Find out the best time to post on Social Media and get the best engagement from your community.
When are your contacts most available to read your posts and engage with your content? Some statistics show that the best time to post depends on the Social
Best time: Weekdays 06h:00 - 08h:00 and 14h:00-17h:00
Worst time: on week-ends and between 22h:00 - 04h:00
Best time: Weekends 13h:00 - 15h:00
Worst time: 20h:00 - 08h:00
Best time: 09h:00 - 11h:00
Worst time: 18h:00 - 07h:00
Best time: 07h:00 - 08h:30 an...
Can Mobile SEO Help my Non-Mobile or Local Business?
Google published recently a study saying that mobile search volume could exceed desktop search volume by the end of 2014. If this might be true for certain
geographical areas (and probably not the ones that are coming now to your mind) and age groups; there's quite a bit more nuance to the trend.
We found Rand's analysis on MOZ Whiteboard Friday very helpful to understand that nuance and how we can level-up our mobile game in ways that will
benefit our local, non-mobile businesses.
Is mobile important to your locan...
7 Powerful Steps To Leverage Linkedin in 2014
Over the past few years, Linkedin has really separated itself from other Social Media Networks such as Twitter and Facebook. Its current user base exceeds 259 Million and with over 2.1 Million interest groups within Li...
The Digital Marketing Pyramid
James R. Alexander, WSI Marketing Consultant
I was explaining digital marketing to a friend when the idea of a layered-pyramid came to me. When I presented this idea, my friend’s eyes opened wider. He said it was the first time he understood some of how it really works. It’s a simplification for the purpose of better understanding digital marketing. But, here is the summary of the concept.
Assume there is a pyramid that is composed of layers stacked on top of each other. The bottom layer is the foundation. In digital marketing, this f...
53 Social Media Platforms Every Marketer Should Know in Cyprus
majority of social media platforms can be accessed via mobile devices and the number people
access the internet via their smart phones is steadily increasing.
Whether you’re accessing your social media platform from a desktop or
a smartphone, it’s important to be familiar with all of them. With that
in mind, below is a list of the top 50 social media platforms accessible in Cyprus. They’re
broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); soc...
When businesses start using social media, they often focus on
their number of Twitter followers, Facebook likes, etc. and desperately
want to increase those numbers. That’s why “services” that offer
hundreds of thousands of new “real” followers for $5 or $150 can look
like a good idea.
But it's not
Increasing your number of followers – or reach – can be instrumental in making your social media marketing more effective. But, having more followers only helps if those followers are real people. You want followers who will notice you i...
Cyprus slips from position #91 in January 2012 to position #101 in terms of Facebook users per country.
The total number of facebook users in Cyprus increased though from 553900 Facebook users on Jan 21st 2012 to 562640 users as
of beginning November 2012 (+ 8740 users) an increase of 1.6%.
The complete numbers are: Total Facebook Users 562640 Position in the list 101 Penetration of population 51.02% Penetration of online population 129.70%
Social Media and the Cyprus Tourism Industry
Social media have become an integral part of tourism marketing. This new way to communicate with clients has revolutionized the industry
in Cyprus and has largely replaced the traditional client communication and interaction. This was of course expected as the Cypriot tourism & travel industry was one of the sectors that benefited the most from the internet. As a result new technologies and networks have become useful tools for professionals
of the sector.
We will discuss the essential practices of social media...
Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search.
Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day
, “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also sh...
Facebook introduces a Post Scheduler and Admin functionalities
Facebook post scheduler
will certainly welcome this feature if you were struggling with third party posting tools. Facebook has now added the ability to schedule posts on
your time line.
The Facebook post scheduler is available to brand page admins who have launched the 'Milestone' of their company/brand/product.
It is quite easy to schedule Facebook posts, so that even if you’re not at your computer, you can continue to send information, links and thoughts to your
Below please find a quick tu...
Cyprus Facebook Statistics
As a business you certainly have a Facebook business page and monitoring Facebook helps
you to improve your business and social media marketing strategy in Cyprus.
Currently, there are 553900 Facebook users in the Cyprus, which makes it #92 in the ranking of all Facebook statistics
General info on Cyprus Facebook use
Total # of ...
Google Plus for businesses and brands is now available with the introduction of Google Plus Pages. Pages is basically the Google Plus version of Facebook Fan
Businesses have the chance to claim a profile on this social network so they can interact with and engage their customers and fans.
Google Plus Pages allows every business, big or small, to maintain a profile on Google Plus and use the service to communicate and interact with consumers.
A Google Plus Page is an easy way to increase the online visibility of your company.
What are Google+ Pages?
5 Best Practices on Promoting Your Facebook Fan Page
1) Create an Engaging Facebook business Page
Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your page. Give users a reason to
become a fan of your page and engage with you.
2) Leverage the Viral Nature of Facebook (The News Feed)
The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan, to posting a comment, to attending an event – that activity is published to their “news feed...
Article marketing has lots of power to direct visitors to your website and convert them into customers.
Article marketing can be used to sell any of your products in any economical sector, retail, real estate and services
as examples. Article marketing is the perfect way to increase sales.
Begin by defining a profitable segment in your product/service range and develop expert knowledge of this niche. Real Estate products and services require
a deep knowledge about the real estate market, writing about diving equipment needs technical knowledge to create useful con...
Facebook Marketplace Ads changes
Facebook announces the following changes in their efforts to make ads more appealing for user and more successful for advertisers:
Up to four ads may now show in the right-hand column alongside Facebook content.
All new ads will now require images.
ll existing ads that don't contain images will automatically be paused.
The ability for users to "Like" ads themselves in order to focus on long-term connections such as Page likes and Event ads with inline RSVPs.
The number of pages viewed until the final result will decrease!
We expect that during the search process less pages will be visited until the final result selected by the User. Progressively the majority of Searchers/U
sers will adapt to the new Google Instant result and obtain the desired end-result much faster
. In this respect SEO (search engine optimization) will become even
more important and a page one position on Goggle's SRP more competitive.
The importance of AdWords will increase!