SMS marketing: 8 Guidelines to follow
Be clear about your SMS marketing program;
Clearly communicate what your SMS subscribers can expect (content, frequency, unsubscribe options)
Get prior permission from recipients to receive your SMS messages and document it.
Don't send SMS to non-subscribers, don't buy mobile number lists and blast SMS to people who don't have agreed to receive messages from you. The
mobile phone is considered a private area and unsolicited messages are considered as an invasion of privacy and will trigger angry and ...